Innovative solutions to
Reduce expenses
Sell more lessons
Increase profits
Reduce Expenses
A large ski school is expensive, hard to manage, and requires competencies most resorts don't have.
These costs include: salaries, payroll taxes, insurance, benefits, uniforms, computers, software, marketing, customer service, hiring, training, evaluating, and scheduling.
It takes a team of experts so most small resorts just hire a ski instructor and end up with a small school that does not meet customer demand or generate as much revenue as possible.
Independent schools are the solution. Supplement or replace your school with one or more independent schools.
Independent schools are sales partners that that provide many additional benefits
- Create large revenue early in the season with greater preseason lift and rental sales
-Generate more ancillary revenue from food, beverage, and retail
- Produce additional resort promotion and in many cases provide transportation
-Provide more lessons, especially during busy periods to increase growth and safety
Independent schools exist in Europe, online, indoors, and in a few places in the US
Ski schools can be a big part of resort revenue, but independent schools can contribute a lot more and meet greater demand without the added expenses.
Apple makes more money using independent developers to create apps. than making them inhouse.
Independent schools creates a wider product mix of prices and options for customers.
AI training is increasing and will take even more market share if more live options are not provided.
Skiers in Europe benefit from this marketplace to find the school or individual instructor they want. This grows the sport and increases resort profits.
Sell More Lessons
Customers spend a lot of money on lessons and they love to choose their instructor rather than just a lesson time
Booking individual instructors online for private lessons-
-Builds relationships and return business
-Creates better guest experiences
-Increases the purchase of more lessons
-Proven to increase revenue up to 3X
- Follows the growing demand for private instruction in sports
-Eliminate the work of scheduling instructors
Guests search by date, time, type, level, age or other variables, and see only available instructors qualified to teach that lesson
Instructor photos and bios are displayed
Instructors are listed in the order of your internal rating and display customer ratings
Customers usually like their choices so there are few complaints
Generate more preseason revenue when guests book early to get their favorite instructors
Reduce instructor turnover by enabling them to earn more income with repeat business so they work hard to provide great experiences
It takes a large staff to meet demand and generate a lot of revenue.
As a alternative most small schools just offer large group lessons which are profitable but do not provide a great guest experience or convert first timers into skiers.
Software to book by instructor
Increase Profits
Instructors have a direct impact on the guests experience, but some resorts provide little if any training or assessment
Increase your return business with better first time lessons that new instructors usually teach and are the highest percentage of lessons taught
A weekend or week long training is common for resorts that have it, but neither is adequate
This self taught "on the job training" approach is based on the idea that anyone can teaching skiing, it is not like a lift mechanic.
But the long term consequences are less revenue, more dangerous slopes, and not achieving NSAA targets to grow the sport.
Only 19 percent of first time participants who take lessons become skiers. We focus on better beginner lessons that increase revenue and growth.
The average instructor teaches three years, it is a hobby for most so there are a lot of new ones to train each season. Our training is designed to create more effective lessons with this high turnover.
We are a visual guide for ski instructors and students with video based microlearning which is especially to increase engagement with Gen Z instructors that follows the trend in corporate training
-Our quality assurance program evaluates what instructors teach in lessons with real customers to provide ongoing learning and assessment. It is more effective than brief simulated teaching with other instructors to assess the abilities of instructors that has a direct impact on the bottom line.
-Improve your outcomes especially in the one and two hour lessons that many smaller resorts teach.
- The focus is the need of main market for first time and casual skiers rather than creating fast skiing for high level enthusiasts.
We focus on the needs of customers and ski school directors. We are not an organization focused on the needs of our members, or serve as a union to protect jobs.
Our training is for all instructors especially the 80 percent or more than 134,000 who are not members of PSIA
Training for a profession is long and expensive for instructors or your school if fees are reimbursed. Members of PSIA pay a lot for training even though most teach as a hobby.
Our program has simple, clear, and consistent goals that have been tested and refined for more than 20 years using digital coaching software at resorts with a large number of first time lessons
Movement analysis software and automated video capture are available for immediate analysis on the hill and for online reviews after lessons
Increase Demand
Only 7 percent of skier visits involve instruction. People think skiing is easy and they will pick it up with little or no instruction. Less than 50 percent of beginners take a lesson.
81 percent of people who take a beginner lesson do not become skiers. Most resorts allow independent coaching and adaptive training but don't see successful beginner lessons as a specialized skill. The last 20 years of not meeting NSAA growth targets shows this thinking is wrong and it s hurting growth.
Becoming skiers is even less likely for the more than 50 percent don't take a beginner lesson.
-We provide clear goals for instructors and customers who want to try it on their own.
-We create new expectations for the large number of people who think skiing is a fun activity that will be easy to do without preparation like tubing, but then think skiing is not for them because they had a hard time.
-We help skiers understand the benefits of instruction
Of the 19 percent of first timers who become skiers, 73 percent ski less than six times a season. We focus on better control for this large segment of the market
Improving at anything is difficult practicing less than 6 times a year, so we created our "Before Skiing" program
It is hard for skiers to know how well they ski or what they could improve so we use visual comparisons
Traditional instruction is created by high level instructors to ultimately develop skills for enthusiasts like carving.
This can be hard for skiers with recreational goals, less fitness, ability, and time to ski. It also makes skiing less safe to focus on aspirational goals many do not want or can not achieve.
Golf resorts offer unique lesson programs that provide a competitive advantage. Ski resorts offered options in the past and our innovative training program is helping to recreate that marketplace in skiing
Instructor Training
Coming Soon