With Innovative Strategies to
Increase choices for customers
Improve the guest experience
Increase lessons and resort revenue
Book by Instructor
Snowsports school customers spend a lot of money on private lessons and they like to pick their instructors.
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Guests will spend the extra time when booking to choose their instructor from a list of qualified instructors that includes a picture, biography, and customer ratings.
Customers think they can make a good choice given enough information rather than relying on the school to assign their instructor.
All they have to do is choose a date, time, lesson type, and level to view the available instructors.
Guest expect booking and communication on their phone to customize their lesson experience for who teaches the lesson, when they take the lesson, and to make changes.
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A growing number of guest want private verse group lessons.
Customers bond with their instructors and it increases return business. They believe in their choices so there are not a lot of complaints about picking the wrong instructors. There is a strong placebo effect based on their positive expectations.
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The software allows instructors to be displayed in the order of their internal rating. So Lessons can be very successful without all the extra work of assigning instructors.
Giving customers a choice replaces the idea that assigning instructors is a key part of the success of a school, and that supervisors can choose better than customers.
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Customers can make a purchase anytime day or night when they are motivated to buy which increases sales and reduces no shows.
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They book more private lessons, and more private lesson packages.
Group lessons are profitable and can serve more customers, but private lessons create the best guest experiences and become very profitable as the volume doubles or triples.
Giving customer a choice creates more growth and profits for the school and the resort, and it is much less work
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It is possible to sell more packages before the season starts generating early season revenue
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Giving customer the choice to book the instructor they want is a revolution in instruction
Book by instructor software here
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Empower Instructors
Instructors are more engaged professionals when they build relationships and develop a clientele with positive comments and ratings.
The higher compensation when instructors are requested is very motivating to keep them improving the guest experience.
It is easier to hire and keep a larger staff of instructors
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Instructors work harder to reach quality control goals
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The cost of living makes resort towns very expensive. The majority of instructors are teaching as a hobby relying on other sources of income. Some are retired and others are taking a break from school. Making them more engaged and empowered creates better experiences for them and the guests.
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Instructors are more successful converting first time skiers to regular participants. With faster and more effective training programs.
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Instructors and guest have more fun and are less frustrated with clear goals and specific feedback provided with the Greatinstructing.com training program -here
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Independent Schools
Independent snowsports schools can supplement resort schools to create new customers, provide transportation, increase the supply of lessons, offer a greater product mix with price and program options, and generate group ticket, rental, retail, lodging, and food and beverage sales.
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Schools have such a hard time hiring enough staff that they have begun hiring people who have never skied or snowboarded before.
Fewer guest are participating in lessons as the cost goes up and availability declines as the older instructors retire and it is hard to find younger ones.
Retailers need a wide product mix of price and quality options, the same applies to snowsports schools to grow the sport and resort revenue.
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Independent schools can also replace existing resort managed schools with larger schools that can supply many more lessons and different types of lessons without all the work managing a large department. This has reversed the trend of people taking fewer lessons where there are independent schools.
Most beginners do not take lessons because they may not be available at busy times, they are too expensive, their friends or family want to teach them, or they think they can do it without lessons. This hurts conversions and makes the slopes less safe.
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Growth targets can be achieved even without more beginners trying the sport if all the existing first timers have a better experience. Many lessons are given to returning first time customers who had a bad experience without a lesson.
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Safety is a major issue that needs to get much better with more lessons and better training.
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Most resort managers do not understand the amount of work it takes train instructors or the big difference it makes to increased conversions and additional revenue. This is why independent schools and outside training programs provide the training and assessment that creates more lessons which therefore increases revenue and growth. It is a win win.
New skiers often assume that lessons are not necessary, they can figure it out on their own. When more lessons are available they can be promoted more to create new expectations that are needed to help prevent serious accidents like the one that motivated the program-
Ride another day video
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Many wait until they are having a problem before taking lessons because they are expensive or unavailable, which is like waiting to go to the dentist until there is pain. A lot of problems can be prevented by encouraging lessons from the start, but many lessons must be available.
It is hard for people to know how well they are doing, even if people know what to do. They need feedback from an instructor to know if they are doing it right.
Better information about expectations, weather, crowds, clothing can help for those trying it on their own, but promoting lessons and having many more of them available increases conversions.
People need to understand that skiing and riding are not like tubing, they take practice and knowledge, so more lessons will help grow the industry, and more independent schools can provide the lessons.
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