Innovative solutions to
Reduce expenses
Increase profits
Sell more lessons
Independent schools
Replace or supplement your school with one or more independent schools
Many schools are not big enough to meet demand especially during busy periods, so there is a large opportunity for more revenue
Independent schools are sales partners that that provide many additional benefits
- Create large revenue early in the season with greater preseason lift and rental sales
-Generate more ancillary revenue from food, beverage, and retail revenue
- Produce additional resort promotion and in some cases provide transportation
-Eliminate the need to hire, train, schedule, rebook, evaluate, pay, or provide insurance and uniforms for a large staff
-Provide more lessons, especially during busy periods to increase growth and safety
Competition creates a wider product mix of programs and it is better to have several possible Conversion Cup winners than a single inhouse program
Independent schools exist in Europe, online, indoors, and in a few places in the US
Book by instructor
Customers spend a lot of money on lessons and they love to choose their instructor rather than just a lesson time
Booking individual instructors online for private lessons-
-Builds relationships and return business
-Creates better guest experiences
-Increases the purchase of more lessons
-Proven to increase revenue up to 3X
- Follows the growing demand for private instruction in sports
-Eliminate the work of scheduling instructors
Guests search by date, time, type, level, age or other variables, and see only available instructors qualified to teach that lesson
Instructor photos and bios are displayed
Instructors are listed in the order of your internal rating and display customer ratings
Customers usually like their choices so there are few complaints
Generate more preseason revenue when guests book early to get their favorite instructors
Reduce instructor turnover by enabling them to earn more income with repeat business so they work hard to provide great experiences
Software to book by instructor
New training
Instructors have a direct impact on the guests experience, but some resorts provide little if any training
Instructors teach an average of three years, most are part time and there are a lot of new ones each season, our training is designed for this quick turnover.
We use video based microlearning which is especially good for Gen Z instructors to increase engagement and retention following the trend in corporate training
-Our quality assurance program evaluates what instructors teach in actual lessons with real customers to provide ongoing learning and assessment. It is more effective than brief simulated teaching of other instructors to produce great instructing
-Increase your return business with the first time lessons that new instructors usually teach and are the highest percentage of lessons taught
-Improve your outcomes especially in the one and two hour lessons that many smaller resorts teach
- The focus is on control for greater safety
Our solution is for all instructors especially the more than 134,000 who are not members of PSIA which is about 80 percent of instructors
Training for a profession is long and expensive for instructors or the school if fees are reimbursed, our program is free
The program has simple, clear, and consistent goals that have been tested and refined for more than 20 years using digital coaching software at resorts with a large number of first time lessons
Movement analysis software and automated video capture are available for immediate analysis on the hill and for online reviews after lessons
Lesson Demand
Less than 50 percent of beginners take a lesson and only 7 percent of skier visits involve instruction. 81 percent of people who take a beginner lesson do not become skiers, and it is even harder for the more than 50 percent don't take a lesson.
-We help skiers understand the benefits of instruction
-We are passionate about producing great lessons that increase growth, especially for first time and lower level skiers where there is the greatest demand for lessons
-We provide a different approach for more success
-We create new expectations for the large number of people who think skiing is a fun activity like tubing that will be easy to do without preparation, but then think skiing is not for them because it takes time and practice
Of the 19 percent of first timers who become skiers, 73 percent ski less than six times a season. It is hard to improve at anything practicing less than 6 times a year so we created our "Before Skiing" program
It is hard for skiers to know how well they ski or what they could improve so we use visual comparisons
Traditional instruction is created by high level instructors to develop skills for enthusiasts like carving. This can be hard for skiers with recreational goals, less fitness, ability, and time to ski
Golf resorts offer unique lesson programs that provide a competitive advantage and options for resorts. Ski resorts offered these options in the past and our innovative training program is helping to create that marketplace again in skiing
Instructor Training
Coming Soon