Under construction
Innovative solutions to
Reduce expenses
Sell more privates
Increase revenue
Reduce Expenses
A large ski school is expensive, hard to manage, and requires competencies most resorts don't have.
These costs include salaries, payroll taxes, insurance, benefits, uniforms, computers, software, marketing, customer service, hiring, training, evaluating, and scheduling.
It takes a team of experts, but most small resorts just hire an instructor and end up with a small school that does not meet customer demand or generate as much revenue as possible.
Independent schools supplement or replace a school with one or more independent schools.
Independent schools are sales partners that that provide many additional benefits:
- Create large revenue early in the season with greater preseason lift and rental sales
-Generate more ancillary revenue from food, beverage, and retail
- Produce additional resort promotion and in many cases provide transportation
-Provide more lessons, especially during busy periods to increase growth and safety
Independent schools exist in Europe, online, indoors, and in a few places in the US.
Ski schools can be a big part of resort revenue, but independent schools can contribute a lot more and meet greater demand without the added expenses.
Apple makes more money using independent developers to create apps. rather than making them inhouse.
Independent schools create a wider product mix of prices and options for customers.
AI training is increasing and will take even more market share if more live options are not provided.
Skiers in Europe benefit from a marketplace to find the school or individual instructor they want. This grows the sport and increases resort profits.
Sell More Privates
Customers spend a lot of money on lessons and they love to choose their instructor rather than just a lesson time.
Booking individual instructors online for private lessons
-Builds relationships and return business
-Creates better guest experiences
-Increases the purchase of more lessons
-Proven to increase revenue up to 3X
- Follows the growing demand for private instruction in sports
-Eliminates the work of scheduling instructors
Guests search by date, time, type, level, age or other variables, and see only available instructors qualified to teach that lesson.
Instructor photos and bios are displayed.
Instructors are listed in the order of your internal rating and display customer ratings.
Customers usually like their choices so there are few complaints.
Resorts generate more preseason revenue when guests book early to get their favorite instructors.
Reduce instructor turnover by enabling them to earn more income with repeat business so they work hard to provide great experiences.
Most small schools offer large group lessons which are profitable, but the cost is not creating new skiers as the declining conversion numbers show.
Over the last decade lessons fell about 40 percent from 7.7 to 5.3 percent of skier visits. But there is an increase in private lessons.
It takes a large staff to meet this demand and generate a large amount of revenue.
Software to book by instructor
Increase Revenue
Market demand
Increase your return business with better first time lessons that new instructors usually teach; only 15 percent of first timers become skiers.
We focus on beginners where the highest percentage of lessons are taught to meet your business needs.
Most first timers try skiing on their own or with family and friends. We get more of these who do not take lessons to return; only 13 percent of them become skiers.
They expect it will be easy or think instruction is too expensive, but then think skiing is not for them when it is not like tubing; 87 percent do not become skiers.
We provide clear goals and expectations before and during their first visit.
73 percent of all skiers ski less than six times a season.
Improving at anything is difficult when practicing less than 6 times a year,.
Our "Before Skiing" program helps them before their first time and between visits.
Only 5.3 percent of skier visits involve lessons.
Some are happy with their level of skiing, don't think there is anything that needs improving, or do not believe they can improve.
Many are not fit, athletic, or interested in high level aspirational goals for enthusiasts like carving on steep terrain. We focus on better control for this large segment of the market.
It is hard for skiers to know how well they ski or what they could improve so we use visual comparisons and descriptions.
Training needs
Instructors have a direct impact on the guests experience, but some resorts provide little if any training or assessment.
A weekend or week long training is common for resorts that have it, but neither is adequate.
This self taught "on the job training" approach is based on the idea that anyone can teaching skiing, it does not require much training like a lift mechanic.
But the long term consequences are less revenue, not growing the sport, and more dangerous slopes.
The average instructor teaches three years; it is a hobby for most so there are a lot of new people each season that need to become proficient quick. Our training is designed to create more effective lessons with these instructors.
We are a visual guide for ski instructors and students so they are both on the same page with video based microlearning that increases engagement especially with Gen Z instructors and customers.
There is a new focus on details that create success which have not been part of instruction or focused on to the necessary degree.
-Our quality assurance program evaluates what instructors teach in lessons with real customers to provide ongoing learning and assessment.
-Improve your customer outcomes especially in the one and two hour lessons that many smaller resorts teach.
-It is more effective than brief simulated teaching with other instructors for training and assessment.
- Training teams where peers assess each other is more engaging, less expensive, and preserves corporate culture verse top down management.
We address the needs ski school directors and customers for affordable training, we do not have members to focus on.
Our program has simple, clear, and consistent goals that have been tested and refined for more than 20 years using video analysis software with skiers at all levels, especially first time skiers.
Most resorts allow independent coaching and adaptive training but don't see teaching successful beginner lessons as a specialized skill. The last 20 years of not meeting NSAA conversion targets shows this is hurting growth.
Movement analysis software and automated video capture are available for immediate analysis on the hill and for online reviews after lessons
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Golf resorts offer unique lesson programs that provide a competitive advantage. Ski resorts offered options in the past and our innovative training program is helping to recreate that marketplace in skiing
Instructor Training
Coming Soon