For a guide to skiing go here
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Innovative Solutions to
Increase revenue
Reduce expenses
Create more lessons
Independent schools
Replace or supplement your school with one or more independent schools
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Independent schools exist in Europe, online, indoors, and in a few places in the US
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Eliminate the need to hire, train, schedule, rebook, evaluate, pay, or provide insurance and uniforms for a large staff
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Generate more resort promotion and in some cases schedule transportation at no costs
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​Produce more revenue early in the season with greater preseason lift and rental sales
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​​Generate more ancillary revenue from food, beverage, and retail revenue
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​Provide more lessons, especially during busy periods to increase growth and safety
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Choose your instructor
Customers love to choose their instructor rather than just a lesson time
Booking individual instructors online for private lessons builds relationships and return business
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Create better guest experiences and the purchase of more lessons and packages
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Proven to increase revenue up to 3X
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Eliminate the work of scheduling instructors
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Guests search by date, time, type, level, age or other variables, and see only available instructors qualified to teach that lesson
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Instructor photos and videos are displayed
Instructors are listed in the order of your internal rating and display customer ratings
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​Customers like the choices that fit their needs so there are few complaints
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​Generate more preseason revenue when guests book early to get their favorite instructors
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​Reduce instructor turnover by enabling them to earn more income with more repeat business
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Software to book by instructor​
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Focused training
Instructors have a direct impact on the guests experience, but some resorts provide little if any instructor training or evaluation
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​Instructors teach an average of three years, there is very high turnover. We provide training that is quick, inexpensive, and focused on increasing conversions
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It is proven to increase return business
Video based microlearning and gamefication increase engagement and retention
This is especially good for Gen Z instructors as an alternative to long and expensive career training
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There is a huge need for Great Instructing in first time lessons where new instructors usually teach
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​​​​​​​​​​​​Our quality assurance program evaluates what instructors teach in actual lessons with real customers to provide more ongoing learning and assessment
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The program has simple, clear, and consistent goals that have been tested and refined for more than 20 years
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There is a new level of focus on safety
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Movement analysis software and automated video capture is available for immediate analysis on the hill and for online reviews after lessons
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Market Demand ​​​
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​​We are passionate about producing great lessons that increase growth, especially for first time and lower level skiers where there is the greatest demand for lessons
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81 percent of people who try skiing do not become skiers, we provide a different approach for more success
The focus is on how they ski verse skiing harder runs
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We create new expectations for the large number of people who think skiing is a fun activity like tubing that will be easy to do without preparation. So, then they think skiing is not for them because they were not prepared
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Most start on or progress to runs that are too difficult before they are ready. They lean back and move from the top down rather than from the bottom up
This makes it hard to turn and control speed, so they feel like they are not capable of becoming skiers
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Their main goal is usually skiing a harder run which makes them feel even less capable of becoming skiers
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​​​Of the 19 percent of first timers who become skiers, 73 percent ski less than six times a season. It is hard to improve at anything practicing less than 6 times a year.
Yet only 7 percent of all skier visits involve instruction
Some are casual skiers and are happy with their skiing, but it is hard for skiers to know how well they ski or what they could improve
We encourage lessons, but provide training for before the first time, between ski trips, and to the large number of people who try skiing on their own.
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Traditional instruction is created by high level instructors to develop skills for serious skier like carving. This can be hard for skiers with different goals, less fitness, ability, and time to ski
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. Our program for "Before Skiing" guides first timers and experienced skiers with a "ski score" that that provides clear and consistent goals on and off the slopes
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​​​​Golf resorts offer unique lesson programs that provide a competitive advantage and options for resorts. Ski resorts offered these options in the past and our innovative training brings that marketplace back to skiing
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